Driving Client Acquisition for Arizona Civil & Criminal Litigation Services Through Strategic SEO and Facebook Ads
Key Services:
- SEO Strategy
- Facebook Ads Catalog & Conversion Campaigns
- A/B Testing
- Digital Marketing
Projects Overview:
Alatorre.com experienced significant traffic and conversion increases by strategically using Facebook Ads Catalog and conversion campaigns. Through a systematic A/B testing approach, we implemented personalized ad copies and promotions, ensuring we appealed to a variety of audience segments, leading to outstanding results. Achieved 6.5 million impressions, and published 93 Ads.
Challenges & Constraints:
- Driving significant ROI in the competitive legal services market, specifically within Arizona Civil & Criminal Litigation.
- Expanding reach and engagement on digital platforms for a sensitive and often urgent client base.
- Effectively managing and optimizing a substantial marketing investment.
Project Solution:
- Implemented a comprehensive SEO strategy to enhance organic visibility.
- Developed and executed targeted Facebook Ads Catalog and conversion campaigns.
- Utilized data-driven A/B testing to optimize ad performance across audience segments.
- Achieved 360% ROI, and 980% website traffic increase.
- Achieved 8500 followers.
- Managed a $750k investment.