Boosting a Haunted Ghost Tour’s Digital Presence Through Strategic SEO and Facebook Ads
Key Services:
- SEO Strategy
- Facebook Ads Catalog & Conversion Campaigns
- A/B Testing
- Digital Marketing
Projects Overview:
NightlySpirits.com experienced remarkable growth in website traffic and conversions through a strategic digital approach. Utilizing the Facebook Ads Catalog and conversion campaigns, we drove significant results. Our dynamic approach involved creative ad copies and strategic promotions, optimized through A/B testing to engage diverse audience segments effectively. Achieved 3 million impressions, and published 96 Ads.
Challenges & Constraints:
- Driving significant ROI in the luxury cruise market.
- Expanding reach and engagement on digital platforms for a niche audience.
- Effectively managing and optimizing a substantial marketing investment.
Project Solution:
- Implemented a comprehensive SEO strategy to enhance organic visibility.
- Developed and executed targeted Facebook Ads Catalog and conversion campaigns.
- Utilized A/B testing to optimize ad performance across audience segments.
- Achieved 390% ROI, and 900% website traffic increase.
- Achieved 6500 followers.
- Managed a $600k investment.