Enhancing Digital Presence for a Finance-Focused Law Group Through Strategic SEO and Facebook Ads
Key Services:
- SEO Strategy
- Facebook Ads Catalog & Conversion Campaigns
- A/B Testing
- Digital Marketing
Projects Overview:
SternbergLawGroup.com experienced a significant increase in website traffic and conversions through a strategic digital approach. Utilizing the Facebook Ads Catalog and conversion campaigns, we drove substantial results. A creative A/B testing approach allowed us to tailor ad copies and promotions to engage and convert varied audience segments seamlessly. Achieved 1.4 million impressions, and published 55 Ads.
Challenges & Constraints:
- Driving significant ROI in the specialized field of finance law.
- Expanding reach and engagement on digital platforms for a professional and often sensitive audience.
- Effectively managing and optimizing a substantial marketing investment.
Project Solution:
- Implemented a comprehensive SEO strategy to enhance organic visibility.
- Developed and executed targeted Facebook Ads Catalog and conversion campaigns.
- Utilized data-driven A/B testing to optimize ad performance across audience segments.
- Achieved 300% ROI, and 550% website traffic increase.
- Achieved 3500 followers.
- Managed a $250k investment.